We live and breathe brands - and have been doing so for a long time!
For over 35 years, the Lizenzwerft crew's heart has been beating for their brands and their market.
With his many years of experience as General Manager of Warner Bros. and the development of the licensing business at Herlitz behind him, Peter Bichler founded LizenzWerft GmbH in Hamburg in 2011. The boutique agency LizenzWerft has continuously developed from its original focus on entertainment licenses.
In 2018, Christopher Conzen came on board as Co-Owner and Managing Director. Thanks to his 25 years as Managing Director of the MILES Group, he not only has excellent knowledge of the market, but also a network of producers, retail partners and brand owners that has existed for decades. With Christopher Conzen, the area of brand development was added to our service portfolio.
Whether major designer brands represented by us such as LOOKS by Wolfgang Joop or lifestyle brands such as Rock Your Curves by Angelina Kirsch and Gin Tonic - the focus is on the strategic development of each individual brand. Major sports brands such as the European League of Football (ELF) or sustainability brands such as TIDE ocean bound Plastic or Arved Fuchs are also part of LizenzWerft's portfolio.
The development of a brand, the precise placement of licences and the continuous development of the brand vision is carried out by us together with the respective partners in a strategic and brand-promoting manner.
Meet the crew!
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