We live and breathe brands - and have been doing so for a long time!
For over 35 years, the Lizenzwerft crew's heart has been beating for their brands and their market.

With his many years of experience as General Manager of Warner Bros. and the development of the licensing business at Herlitz behind him, Peter Bichler founded LizenzWerft GmbH in Hamburg in 2011. The boutique agency LizenzWerft has continuously developed from its original focus on entertainment licenses.

In 2018, Christopher Conzen came on board as Co-Owner and Managing Director. Thanks to his 25 years as Managing Director of the MILES Group, he not only has excellent knowledge of the market, but also a network of producers, retail partners and brand owners that has existed for decades. With Christopher Conzen, the area of brand development was added to our service portfolio.

2025 stieg Stefan Hausberg als Partner in die Geschäftsführung ein. Mit seiner 20jahrelangen Tätigkeit für Warner Bros., zuletzt als Vice President Consumer Products, ist Stefan Hausberg ein ausgewiesener Experte in Sachen Lizenzen und verfügt über ein sehr breites Netzwerk. Er löst Peter Bichler ab,  der der Lizenzwerft weiterhin beratend zur Seite steht.