Services

ANALYSIS & OBJECTIVES

Brand development

The precise objective is the basis of brand development - in which direction are we travelling, how and with which crew do we achieve it? What is the personality of a brand, what is its USP and how does it stand out? Which products suit it and which partner has the right prerequisites to make the brand successful?

In brand development, we ask ourselves and you questions whose answers manifest the uniqueness of your brand. We work with you to find ways to roll out your brand in other product segments and inspire new partners for your brand.

We support you with our expertise in positioning your brand, setting goals and getting there.

In addition to the lifestyle, design and sports sectors, we are also increasingly focusing on licences in the food sector.

CONSULTING FOR BRAND OWNERS AND MANUFACTURERS

Connecting people

Our expertise is to connect brand owners with specialised licensees from the product and retail sectors, all of whom are experts in their field, and thus generate added value for both sides.

Brands have a strong image with which producers and retailers can stand out from the crowd, and in many segments they stand for a very special attitude to life. This is an opportunity for the manufacturer to give his product greater assertiveness.

LizenzWerft advises both sides: the brand owner, who is looking for suitable product and retail partners to further develop his brand, as well as the manufacturer, who wants a brand for a specific product area in order to create a USP for himself.

Thanks to our decades of work in the licensing sector, we have long-standing contacts with both producers and retailers and can therefore find premium partners for all requirements.

Umsetzung & Vermarktung

Brand management

After the successful conclusion of a licence agreement, the implementation and marketing must be accompanied, monitored and, if necessary, the route adapted. We act as a partner and link between the brand and the licence holder.

It goes without saying that the controlling of license invoices is also part of our range of services.

Lights out – spot on!

Celebrities & Testimonials

A campaign with a well-chosen celebrity immediately puts a brand in a brighter light. Here, too, we have realised highly successful campaigns over the past decade and have first-class contacts.

Would you like a testimonial for your brand? Feel free to contact us. We will work with you to find the right face for your brand!