Markenaufbau und -stärkung mit Weitblick und 30jähriger Markt- und Markenexpertise
The unique personality of a brand is the basis of its success.
Building a successful brand requires sensitivity and a clear vision. Clear positioning and maintenance are essential for the long-term success of the brand.
The route to success is as individual as the individual brand. A customised concept and clear brand management are essential for this.
We firmly believe that joint success follows joint action - as a result of the work of equal partners who are passionate about their cause.
Only those who pursue a goal with passion will reach the next harbour in the long term.
The precise objective is the basis of brand development - in which direction are we travelling, how and with which crew do we achieve it? What is the personality of a brand, what is its USP and how does it stand out? Which products suit it and which partner has the right prerequisites to make the brand successful?
In brand development, we ask ourselves and you questions whose answers manifest the uniqueness of your brand. We work with you to find ways to roll out your brand in other product segments and inspire new partners for your brand.
We support you with our expertise in positioning your brand, setting goals and getting there.
In addition to the lifestyle, design and sports sectors, we are also increasingly focusing on licences in the food sector.
Unsere Expertise ist es, Markeninhaber mit spezialisierten Lizenznehmern aus dem Produktbereich und dem Handel zu verbinden, die allesamt Experten in ihrem Bereich sind, und so einen Mehrwert für beide Seiten zu generieren.
Marken verfügen über ein starkes Image mit dem sich Produzenten und Handel aus der Masse abheben können und sie stehen in vielen Segmenten für ein ganz besonderes Lebensgefühl. Eine Chance für den Hersteller, seinem Produkt eine größere Durchsetzungskraft zu ermöglichen.
Die Lizenzwerft berät beide Seiten: den Markeninhaber, der passende Produkt- und Handelspartner zur weiteren Entwicklung seiner Brand sucht, ebenso wie den Hersteller, der sich gezielt eine Marke für einen bestimmten Produktbereich wünscht, um für sich einen USP zu schaffen.
Thanks to our decades of work in the licensing sector, we have long-standing contacts with both producers and retailers and can therefore find premium partners for all requirements.
After the successful conclusion of a licence agreement, the implementation and marketing must be accompanied, monitored and, if necessary, the route adapted. We act as a partner and link between the brand and the licence holder.
It goes without saying that our catalogue of services also includes controlling the licence settlements.
Lights out – spot on!
A campaign with a well-chosen celebrity immediately puts a brand in a brighter light. Here, too, we have realised highly successful campaigns over the past decade and have first-class contacts.
Would you like a testimonial for your brand? Feel free to contact us. We will work with you to find the right face for your brand!
Angelina Kirsch, Germany's most successful curvy model and presenter of The Taste, presents with her brand ROCK YOUR CURVES by Angelina K. real must-have fashion for curvy women who like to dress chic and self-confident!
As a professional for good looks, she has channelled all her knowledge and experience into her designs. With her body positivity and strong appearance, Angelina Kirsch herself is an absolute role model for many women.
It is Angelina Kirsch's expertise and her lifestyle that make up the ROCK YOUR CURVES by Angelina K. brand, with which she encourages every woman individually to love herself!
Anyone who stood on a surfboard in the 80s and 90s will have shining eyes when it comes to the cult brand HiFly. In addition to its innovative strength in the material sector and its great sporting successes, HiFly stands above all for the unique spirit of an entire era.
Following the relaunch of the cult brand at the Windsurf World Cup on Sylt in 2022 and the renewed fashion sponsorship of the Cup in 2023, HiFly, supported by its brand ambassadors, surf pros Steven van Broeckhoven, Nick Spangenberg and Laurin Schmuth, is now on a consistent path to transport the spirit as a lifestyle brand from the water to the beach and into the city with a new collection.
This brand inspires! American football has been a crowd-puller for years and a guarantee for strong emotions!
The European League of Football was launched in 2021 by experienced minds in the sport and is regarded as the most exciting newcomer in European sport with significant audience growth! In 2023, almost half a million spectators watched the league matches live on site and several million on TV. 17 teams from 9 nations will compete in the 2024 season to bring the fascination of American football to European stadiums for fans, families and sports enthusiasts.
ELF is the young lifestyle and sports brand that has everything it takes to transfer emotions and strength to cross-generational products.
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